These videos have been closed to the public now.

This is newest Apple Pay TV ads in japan (Part.1).
The following YouTube movie is the official ads from Apple Pay partner.

JCB(Full version)
https://youtu.be/IOhNIeZQ6Rs

JCB(Short version)
https://youtu.be/WRBIa9wew0E

JCB is the only one of international credit card in Japan. JCB is full support Apple Pay in Japan.